Intel: We're Not Ditching The Atom Brand

Intel has officially nuked rumors about plans to re-brand its Atom chips.

Recent reports indicate that Intel plans to re-brand its Cedar Trail processors slated for 2012 because demand for Atom-based netbooks, nettops, handheld devices, consumer electronics products and embedded devices have dropped significantly. The reason behind the decline, according to industry sources, is due to the "poor brand image" of Atom CPUs.

According to Intel's roadmap, Cedar Trail CPUs will be launched in November 2011, and will include the Atom N2800 and N2700 for netbooks, and the Atom D2700 and D2500 for nettops. Industry sources claim that the re-branding will cover Intel's N/D/Z/E lineups.

But Friday a spokesperson from Intel squashed the reports. "There are no plans to change the Atom brand. We are on track to launch new Atom processors during the fourth quarter, with more new Atom processors during the first half of 2012."

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